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 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor emeritus) SPONSORS
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Women Gamers in the Wall Street Journal October 28, 2003 - by Ian Bogost There was a nice article on women gamers (subscription required) in the Wall Street Journal today. It covers There's special iVillage zone within that persistent world game, women in XBox's holiday TV spots, and the continued growth of women casual gamers (zone.com reports that 68% of its visitors are women). One undercurrent of women gamers the article covers but doesn't mention explicitly is that many (most?) women gamers playing online are playing while doing something else, like watching TV. There was also mention of Legacy Interactive, a little game studio in Hollywood I did some work with a few years back. Legacy produces a series of doctor and emergency room games, as well as the Law and Order TV show license games. These are fairly lightweight games that focus on exploration and evaluation over 3D full-body movement (which is what I'm sure most studios would have done with the license). Legacy's president, Ariella Lehrer, reports that the Law and Order games have a 60% female audience, so they are worth paying attention to. Comment from Bianca Neon on November 5, 2003
They also mention the recent survey that says that "about 26% of all video and computer gamers are women 18 or older". To achieve this statistic, the woman playing solitaire while watching TV is probably considered a "PC gamer". for an interesting analisis of this survey: POST A COMMENT
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