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 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor emeritus) SPONSORS
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Best Buy charges to see advertising October 24, 2005 - by Ian Bogost In a curious move, Best Buy is charging admission to a marketing event. The "IGN Live Event" offers gamers a chance to "Play Xbox 360 for only $15." Here are the features promised for this perverse event:
I know there are few things more gratifying than getting a chance to be on MTV2, and the game tournaments might tempt some, but ... they are charging admission! Those shamelessly consumerist enough to sell their own time to be marketed to can do so at "select Best Buy stores" or at ignlive.com. POST A COMMENT
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