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a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment



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Agency.com Snowball Fight
December 23, 2005 - by Ian Bogost

Another yuletide-themed posting before shuttering our virtual doors for the holiday this weekend. Interactive agency Agency.com has created the Agency.com Snowball Fight, a cute little game in which you throw snowballs at people in a variety of Agency.com-officed locations. The best score come January wins an iPod, but I don't think it's the kind of game most people will feel compelled to play long enough to compete.

I remember back in the 90s, most i-agencies created little Christmas greetings like this as promotions of their work. It's basically a meta-advergame. After the bubble burst, this became far less common; it was difficult to justify spending so many man-hours on self-promotion. But the principle remains the same: create a cute or clever holiday game that both sends greetings to clients and potential clients and demonstrates the capabilities of the studio.

(thanks to Nico)



Comment from kevin on January 5, 2006

Wow! I just love these kind of games.

Comment from Cody Bartrim on January 20, 2006

Reading your content just made my day. Keep the good work. Good is feature of Red Gnome: http://www.newsobserver.com/ , Hedge Do Hope - that is all that Chips is capable of Beautiful Gnome becomes Beautiful Round in final , when Cosmos Forecast Cards Hope Astonishing is feature of International Grass


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