Wow, and it's the same old "advertising makes it more real" argument as well. I wonder what products will be advertised? I mean, in one sense, the "realness" of New York in the Left Behind sense has to be that it in some way deserves destruction for its moral depravity, so are the ads going to be targeted at the City's virtual inhabitants (i.e. sinners), or at its virtuous players?

Any word on if the ads will be normal or if they will be cleaned up in any way?

Right, exactly! As I understand it, these will be ads for normal "pre-rapture" real-world products. Otherwise, the advertisers wouldn't see the point advertising. One of the problems with the networks is that they preclude the kind of intersting customization you're suggesting. However, the game developers do have the ability to approve or reject ads, or to only accept those in a particular industry for example.

More from Talk to Action on Left Behind Games' deal with Double Fusion to track gamers for profit."It's cutting-edge Israeli technology -- a piece of software inserted directly into Left Behind: Eternal Forces, software that cannot be blocked or removed -- and without your knowledge or permission, it tracks you. This in-game ad software records how often you play the video game, at what time of day and for how long, what game play areas you visit (like Times Square, Soho, Chinatown, or the United Nations Building), which video ads and product placements you view, where your computer is located geographically, and who you are demographically. It monitors your choices and behavior, collates data, and reports back in real-time to... whom? For what purposes? Do you know?" READ ON: http://www.talk2action.org/story/2006/6/21/23153/9497