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a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
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Top 10 Disaffections July 4, 2006 - by Ian Bogost
For those of you just tuning in, this January my studio Persuasive Games released Disaffected!, a videogame parody of the Kinko's copy store. Probably the fastest way to read up on the game is in this MTV News article, by Stephen Totilo. I'll spare listing the press coverage and instead share my favorite tidbits from the last six months. Here are the top 10 pieces of feedback and discussion we've found about the game. (10) Persuasive Games' Disaffected t-shirts end up looking like crap. Cafe Press doesn't care and fails to reply to our complaints about their "WYSIWYG" black t-shirt advertising that doesn't represent the actual, dull colors on the garment. We submit a BBB report about false advertising to no avail. Even Disaffected! merch is disaffected. (9) Disaffected earns a place in the games section of CNET's Worst tech of 2006 (so far), alongside the legume-shaped Sony Walkman Bean, Random Car Game, and Windows utility of questionable merit, ShutDown After. (8) In response to an MTV News article about his closing address at the Games for Change conference, Raph Koster admits that Disaffected is "pretty fun." (7) At least two readers of popular blogs that post complaints about Kinko's service (37signals and Pogue's Posts) suggest playing Disaffected for catharsis and/or empathy. (6) Charming Disaffected one-liners from around the web: It's like real life, but with better graphics an epic quest to serve the public and find nirvana, or mix up peoples print jobs and not do anything. Your call. All the fun of a soul-destroying job, without the pay. Can't wait for the next Kevin Smith flick? Try Disaffected! ...a parody (or wryly accurate reality) of the FedEx Kinko's experience... Just like The Sims...only more depressing--way more depressing ...a sort of adbusters for videogames.... It's so realistic, it brought the shudders back into my spine and instantly made my will to live plummet (5) Disaffected! finds its way into the Wikipedia entry for FedEx Kinko's. (4) Worker-organized website Kinko's Workers Unite calls Disaffected "quite possibly the best videogame ever. A reader offers the following reply:
That is incredible. The thing I noticed most is that it is a game designed to simulate the madness that currently goes on in most disfunctional branches, and it does a pretty good job of that, with one exception:
If a real Kinko's ran like this, it would be leagues of improvement over the harsh reality of it all.
(3) In their only public statement about the game, FedEx Kinko's tells Business Week it takes "strong exception" to the characterization. (2) Near total confusion from one of the Independent Game Festival (IGF) judges. Entrants are provided with anonymous judge feedback. In the feedback email, festival organizers explained of the comments, "if they are positive and you like them, you're welcome to use them in your promotional literature as quotes from 'IGF Judge:' or similar." I decided that meant I could also use them as promotional literature if they were negative and I liked them. One judge completely grokked the game, while another, not so much:
This game was not a lot of fun due to:
(1) Earnest pleasure and even appreciation from Kinko's employees, via LiveJournal group kinkoids_unite:
Comment from Eric Marcoullier on July 4, 2006
Way to go, Ian. Have I mentioned to you that I generate my own wonderful irony by using screen shots of the game to show how our game might look in Flash? "And here's a game based on the FedEx Kinko's brand... exactly... this is how the game might look done for Web distrobution." Deeeelicious! Comment from andrew stern on July 8, 2006
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