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 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor emeritus) SPONSORS
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Wii, for non-gamers without jobs or lives November 2, 2006 - by Ian Bogost Our friends at Kotaku have reported that Nintendo is suggesting that those of us who want a Wii this month should order early. Nintendo will ship 4 million before year's end, but that didn't stop Nintendo president Reggie Fils-Aime from saying, "The level of demand we're seeing goes beyond the ordinary. Retailers are telling us a significant fraction of customers pre-ordering Wii are nontraditional gamers - people looking for a better way to play." Of course, there's a good measure of marketing rhetoric at work here. But, truth be told, I can't seem to preorder a Wii. I think it has something to do with the broken in-person fanboy retail channel for game hardware. Here's what one Kotakuite had to say about it:
The first time I tried to preorder I got to the store 2 hours early - and they were already 18 people in line. there had been 25, but they went home. 2 hours early, and the pre-orders gone. Toys 'R Us was almost the same - I got there 5 hours early (!), and was #15 out of 18 preorders.
I don't know about you, but I have a job (several really). No way I'm going to bother with this sort of nonsense. I don't really care if I get a Wii on launch day or not, although I would like one before Christmas. Why can't I just go to Amazon.com and place a preorder, like I do for every other prerelease product, even highly anticipated ones? First come, first served and it'll come when it comes. I don't really see how the Tickle Me Elmo retail model coincides with a broader-than-niche market. Comment from thewiiman on November 24, 2006
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