Water Cooler Games - Belgium's anti-gaming social marketing


	RECENT COMMENTS Kevin Jackson-Mead on 1066 Ian Bogost on Guru Meditation for Atari and iPhone Malcolm Ryan on Guru Meditation for Atari and iPhone deepankgupta on Food Force 2 under production bikingbill on Bailouts for your iPhone more comments... ADVERTISERS Advertise via Culture Pundits

Water Cooler Games

a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment

ABOUT

About This Site - RSS Feed

Ian Bogost (editor)
Gonzalo Frasca (editor emeritus)

SPONSORS

COMMUNITY

Belgium's anti-gaming social marketing
December 21, 2006 - by Ian Bogost

Health & Medicine Games

A while ago, we covered some anti-gaming ads presumably run by the Centers for Disease Control and Prevention (CDC), but which turned out to be unapproved ads created by their agency (the CDC later confirmed this to me personally).

Well, now it looks like the country of Belgium has adopted the same style of the anti-game social marketing. The image at right (click for a larger version) was created for the Belgian Association for Obese Patients, and depicts a chunky boy climbing a tree to retrieve his wayward PlayStation.

(thanks to Liz, via Adverblog)

Comments (0) | Post a Comment | TrackBack (0)

POST A COMMENT

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

TRACKBACKS

TrackBack URL for this entry: http://www.watercoolergames.org/mt-tback.cgi/704

Links to weblogs that reference Belgium's anti-gaming social marketing will be listed here.

SELF PROMOTION

	Racing the Beam the Atari Video Computer System by Nick Montfort and Ian Bogost
	About

	Persuasive Games the Expressive Power of Videogames by Ian Bogost
	About


	Unit Operations an Approach to Videogame Criticism by Ian Bogost
	About


	minifeed from Bogost.com
	Two Notes on Existential Angst Can't Continue Error	more...


	minifeed from Georgia Tech Journalism & Games
	Paolo's Desert of the Real Newsgame, or Editorial Game?	more...

RECENT ARTICLES

New Journal: The Computer Game Education Review

RIT professor Stephen Jacobs is the editor-in-chief of a new journal, The Computer Game Education Review. Here's the blurb he ...

You Drive Like an Old Man

Insurance company Liberty Mutual has created Driver Seat, which they bill as "the world's first senior driving simulator." The game ...

Games for Change: Documentary Games

A bit late, I suppose, but I wanted to post my notes from the Documentary Games panel at last month's ...

Humana's Games for Health Contest

Humana's games for health division has announced a new contest, Insert Coin for game concepts that meet the broad goal ...

Distraction, Comfort, Sedation

I've known for some time that hospitals have used videogames for some time as experimental tools to help children relax ...

Games for Change 2009: Nicholas Kristof Keynote

Toilet Training for iPhone

Bailout! the Board Game

1066

Guru Meditation for Atari and iPhone

FAVORITES

Does expression come in HD too?

Food Force

A Force More Complicated

PSP and Performance Intelligence

A Review of the Leapster

ALSO VISIT


Related blogs Kotaku - Guardian Gamesblog - Game Girl Advance - Grand Text Auto - The Ludologist - Collision Detection - Terra Nova - mbf tod@y - Memory Card - Slashdot Games - buzzcut - Ludonauts - Adverblog - Wonderland	Related sites Serious Games - Education Arcade - Social Impact Games - Games for Change - Games for Health - Georgia Tech Experimental Game Lab - ITU Center for Computer Games Research - Women Gamers - DiGRA - Serious Games dk

Copyright © Ian Bogost & Gonzalo Frasca, unless otherwise noted. Re-printing for commercial purposes by permission only (contact us: ). Re-printing for educational purposes is allowed with proper attribution.