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 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor emeritus) SPONSORS
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My new column: Promogames, Another Kind of Advertising Game January 2, 2007 - by Ian Bogost Serious Games Source has published my latest Persuasive Games column, this one on Burger King's recently released Xbox 360 games. In the article, I suggest that we think of these games as promotions, not advertisements:
I give the name promogames to video games whose primary purpose is to promote the purchase of a product or service secondary or incidental to the game itself. These Burger King games work by giving gamers a reason to buy Burger King hamburgers, not by telling gamers why they should buy those burgers over other burgers, or over fried chicken. While advergames promote the company, promogames offer an incentive to consume the company’s goods independent of the game’s representational properties.
Read the whole thing over at Serious Games Source. POST A COMMENT
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