RECENT COMMENTS

ADVERTISERS

Advertise via Culture Pundits





Water Cooler Games

a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment



ABOUT
About This Site - RSS Feed

Ian Bogost (editor)
Gonzalo Frasca (editor emeritus)


SPONSORS
Visit Persuasive Games
Visit Powerful Robot


COMMUNITY

Skinning Politics
August 6, 2007 - by Ian Bogost

There are a number of forthcoming mainstream commercial games that seem to contain meaningful political commentary. One is Midway Austin's forthcoming BlackSite, lead designed by Harvey Smith, formerly of Ion Storm. Another is the forthcoming Sim City Societies, which promises social simulation that will change the way your city operates. There are lots of other examples from games recent and long past, from Grand Theft Auto to Balance of Power. All of these games incorporate political commentary in some way.

As someone who is strongly, perhaps primarily, interested in political commentary in games, I was intrigued by the email I received recently about Frontlines: Fuel of War, a forthcoming game from Kaos Studios, published by THQ. Here's the description they sent:

Frontlines: Fuel of War from Kaos Studios takes the current oil crisis to the extreme. Set 20 years in the future, all of the world's oil has been depleted; save for the Caspian oil supply. A world war has broken out between the West (Russia and China) and the East (Europe and the U.S.). Everything in the game is based on prototypes of real weapons and vehicles of modern day warfare.

Sounds interesting, right? The problem is, the politics are a sham, a cover for what looks like a fairly ordinary combat game. We might call this technique "skinning politics."

Skinning has been around in games forever. Take a proven mechanic and wrap it in a new graphical skin to give it a new fictional context. For example, Funky Bee is a "cute 'em up" that dresses the familiar vertical scrolling Xevious-style shmup in a cute skin of bees and flowers.

A lot of serious games skin politics. One that I call out in particular in Persuasive Games is Congo Jones and the Raiders of the Lost Bark, from the Rainforest Foundation. This is a 2D platformer that's supposed to be about the World Bank support for logging. The problem is, the game doesn't represent the politics of the issue at all; it just points to the idea that the issue exists (if it even does that).

Frontline does something similar with the issue of peak oil, but in the opposite direction -- as a skin to make a commercial game feel more serious, rather than a serious game more commercial. Peak oil is a context that could very well cause massive global unrest. The major features of Frontlines, according to the website, are: Frontline System - a "focused combat" system that "inherently promotes teamwork"; an Open World Environment (you already know what that means); Next-Gen Firepower (w00t!); Customizable Soldiers ("character choices, weapon load-out, and role specialization"); and Advanced Team Play (everyone needs multiplayer). Anything here deal with peak oil? Not so much. I do find myself wondering, though, where all the fuel for so many motorized war vehicles comes from? Maybe the game will clarify that with an in-world fiction. Then again, maybe it won't.

One final note. THQ even created an "enthusiast community" site called BurningTruth.com for Frontlines that, according to the email, would agree to "drive traffic" to my site if I posted banners or a review. A link from the official site is labeled "Advocacy Network." But don't get the wrong idea, advocacy here is a euphemism for marketing. THQ hired word of mouth marketing agency Affinitive to run a promotional and outreach campaign for Frontlines. They're the ones who contacted me, and the ones who run this network, promising to "drive traffic to my site" if I posted banners or a review. So, there you have it guys, although I don't think it's what you expected.



Comment from Patrick Dugan on August 6, 2007

Its like propaganda techniques are accelerating in their evolution, and the bigger you are the slower you adapt. Game design is the most powerful form yet seen, but that is underutilized while more expensive techniques that are less effective get money thrown at them. America, America, god bled his grace on thee!

Comment from michaelArteaga on August 12, 2007

There's this game called "Left Behind: Eternal Forces" and it is part of the evangelical Christian community's fight against the Global Community (I'm not kidding, this is what the game is about).

You can check it out on YouTube if you've not so much time.

Anyway, I believe that Operation Straight Up (OSUtour.org) will be giving this game to the USA's troops in Iraq as part of a care package. I believe it's part of something called a "freedom packet," you know, it's what happens when you put freedom in a pack.

Well, that's that.

Comment from Ian Bogost on August 13, 2007

Michael -- yup, we've talked about it before here on WCG (i turned off links in the comments, but you can search), and there's a section on it in my new book. It's an interesting specimen to be sure. I have not yet commented on the OSUtour thing, but I have seen it. Interesitng huh?

Comment from november 17th on August 17, 2007

A couple of my favorite political games are the Deus Ex series, i really like the fact that they let you make choices about who you would like to follow.


POST A COMMENT

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?



TRACKBACKS

SELF PROMOTION

RECENT ARTICLES
My New Column: Disjunctive Play

Gamasutra has published my latest "Persuasive Games" column, Disjunctive Play. The column mostly discusses Jason Rohrer's new game Between, but ...

Missile in the HASTAC

The HASTAC consortium has just announced a forum hosted by their HASTAC Scholars fellows on digital games, entitled Participatory Play: ...

Pekid Oil

Molleindustria has released a new game about the history and hypothetical future of oil, called Oiligarchy. The game feature's M's ...

Announcing the Journalism & Games Research Project

I'm excited to announce the first public materials from a research project on Journalism and Videogames, which I've been pursuing ...

Politics and Games at Harvard

It's been quiet around here! Next week I'll share the cause of it. Until then, I did a talk at ...

Click Archaeology

One More Election Game

My New Column: The Birth and Death of the Election Game

Truth Invaders

Mad Men Jeopardy


FAVORITES

ALSO VISIT
  Copyright © Ian Bogost & Gonzalo Frasca, unless otherwise noted. Re-printing for commercial purposes by permission only (contact us: ). Re-printing for educational purposes is allowed with proper attribution.