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a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment



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Ian Bogost (editor)
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Ubisoft to Publish Smoking Cessation Game for DS
May 29, 2008 - by Ian Bogost

According to our friends at Kotaku, Ubisoft is bringing a videogame version of Allen Carr's popular Easy Way to Stop Smoking book/method to Nintendo DS this fall.

The press release says very little about the game, and really very little in general, but clearly they are borrowing a page from Nintendo, who brought Dr. Ryuta Kawashima's book Train Your Brain: 60 Days to a Better Brain to the DS as the popular title Brain Age: Train Your Brain in Minutes a Day!



Comment from Nathaniel Edwards on May 29, 2008

Yeah, that's probably going a bit too far with this whole useful gaming thing for the DS. I have no idea how an anti-smoking game would work, but even Brain Training was apparently unable to help people improve at anything but the game itself with no real effect on general life. Well, there's no reason for me to be so negative about it, people will buy it or they won't.


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