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 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor) SPONSORS
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Half off OMMA Gaming registration for WCG readers June 19, 2008 - by Ian Bogost If you're interested in advertising and games, you might be interested in OMMA Gaming, a one-day conference on marketing and games in San Francisco on 22 July. You can get a 50% registration discount with the code PERS395, which takes it down to $250 from $500 for early bird (through tomorrow, 6/20), and down to $300 from $600 for normal registration. Here's a longer description of the event from the organizers: OMMA Gaming is the premier one-day conference designed to overcome one of the biggest disconnects in media, the missed opportunity of marketing in and around the video game experience. Visionary executives from the games and marketing world will demonstrate how far-sighted brands already leverage gaming to reach elusive audiences to gain extraordinary loyalty. OMMA Gaming will explore how the Xbox 360, Playstation 3 and Nintendo Wii are creating a new network for marketers and media companies that goes right into living room TV screens. Discussions and case studies will include a broad range of generally untapped marketing possibilities around gaming: in-game dynamic advertising, casual game tie-ins, sponsored add-ons, live events sponsorships, and licensing. The conference will also highlight the coming games season and examine the hottest opportunities for marketers to get in the game before the field gets too crowded this holiday.
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