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 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor) SPONSORS
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Undersea Irony July 11, 2008 - by Ian Bogost The Spongebob Pedometer is, well, a Spongebob-shaped pedometer. It promises that its users can "keep In shape by counting steps." But the best part is this marketing tagline: "Get your lazy computer, video game kids back into exercise. The Spongebob Squarepants pedometer will keep track of their daily activity."
Not, uhm, your lazy television kids though, right? (thanks to Ben) POST A COMMENT
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