|
| |
 |
|
 |
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
 a forum for the uses of videogames in advertising, politics, education, and other everyday activities, outside the sphere of entertainment
ABOUT About This Site - RSS Feed Ian Bogost (editor) Gonzalo Frasca (editor emeritus) SPONSORS
COMMUNITY
|
|
Enjoyment of Advergames Study October 10, 2008 - by Ian Bogost Researchers at the Missouri School of Journalism have published Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance, a study of how much people enjoy advergames in relation to how tightly the game couples gameplay to the product advertised. The result? More. Or, in their words, "Designing advergames that relate thematically to the product of the sponsoring brand should increase the likelihood of positive conditioning of brand attitudes evoked by playing an advergame." (via David Edery) POST A COMMENT
TRACKBACKS
TrackBack URL for this entry: http://www.watercoolergames.org/mt-tback.cgi/913
Links to weblogs that reference Enjoyment of Advergames Study will be listed here.
|
|
|
|
SELF PROMOTION
RECENT ARTICLES My New Column: Disjunctive Play
Gamasutra has published my latest "Persuasive Games" column, Disjunctive Play. The column mostly discusses Jason Rohrer's new game Between, but ... Missile in the HASTAC The HASTAC consortium has just announced a forum hosted by their HASTAC Scholars fellows on digital games, entitled Participatory Play: ... Pekid Oil Molleindustria has released a new game about the history and hypothetical future of oil, called Oiligarchy. The game feature's M's ... Announcing the Journalism & Games Research Project I'm excited to announce the first public materials from a research project on Journalism and Videogames, which I've been pursuing ... Politics and Games at Harvard It's been quiet around here! Next week I'll share the cause of it. Until then, I did a talk at ... Click Archaeology One More Election Game My New Column: The Birth and Death of the Election Game Truth Invaders Mad Men Jeopardy FAVORITES Does expression come in HD too?
Food Force
A Force More Complicated
PSP and Performance Intelligence
A Review of the Leapster
ALSO VISIT
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Copyright © Ian Bogost & Gonzalo Frasca, unless otherwise noted. Re-printing for commercial purposes by permission only (contact us: ). Re-printing for educational purposes is allowed with proper attribution. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
